Authorized to work in the US for any employer.
PROFESSIONAL SUMMARYInnovative Marketing Director and Multimedia Specialist with over 10 years of experience driving brand visibility and revenue growth through strategic digital marketing, trade show management, and content creation. Expertise in e-commerce, graphic and web design, CRM optimization, and multimedia production. Adept at leading cross-functional teams and fostering vendor relationships to enhance business performance. Passionate about leveraging creative storytelling and data-driven strategies to amplify brand presence.
CORE COMPETENCIES
Digital Marketing & SEO Strategy, Graphic & Web Design (Adobe Creative Suite), E-commerce & CRM Optimization (Amazon Seller Central, HubSpot), Audio & Video Production, Event & Trade Show Management, Brand Development & Positioning, Strategic Partnerships & Vendor Relations, Data Analytics & Performance Metrics.
Education
Bachelor in Multimedia Production
Bachelors
Berklee College of Music - Boston, MA
Massachusetts College of Art and Design
Certificate
Video, Graphics, Interface Design, and Web Programming.
Work Experience
Voyage-Marche, Inc.
August 2022 - Present
Marketing Director & Graphic Designer
- Spearheaded marketing campaigns resulted in a 20% increase in brand awareness and sales growth.
- Managed participation in national trade shows (Fancy Food, INFRA, Candy & Snack) securing over 200+ high value leads annually.
- Designed and implemented an e-commerce strategy, increasing online sales by 30% through improved UI/UX and digital marketing efforts.
- Developed and executed social media campaigns, growing engagement by 40% and enhancing brand recognition.
- Optimized CRM systems (HubSpot) to enhance customer retention and drive targeted email marketing, increasing conversion rates by 25%.
- Directed multimedia production for promotional videos and digital content, reinforcing brand messaging and customer engagement.
Center Tone Music
Jan 2014 - Present
General Manager and Instructor
- Created engaging educational content, boosting student retention by 35%.
- Designed marketing materials and digital campaigns that increased enrollment by 25% year-over-year.
- Produced high-quality audio and video content for instructional purposes, enhancing student learning experiences.
Skills
E-COMMERCE: Amazon Seller Central, Shopify and Ebay.
CRM, SMS, PPC and ESPs: HubSpot, Klaviyo, Mailchimp, and Google Analytics.
GRAPHIC, VIDEO & AUDIO: Adobe Creative Suite, Canva, AI Tools, Pro Tools, Logic Pro (10+ years)
OFFICE: Microsoft Office Suite, and QuickBooks. (10+ years)
WEB: Web Development, Web Design, Search Engine Optimization (SEO), E-commerce (10+ years)
SOCIAL MEDIA: IG, X, Facebook, TikTok, and YouTube Channels.
CUSTOMER SERVICE: (10+ years)
LANGUAGES: Fluent English and Spanish
Portfolio
WEBSITE DEVELOPMENT
LABEL DESIGN 4
LABEL DESIGN 5
POWERPOINT PRESENTATION 1
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POWERPOINT PRESENTATION 3
POWERPOINT PRESENTATION 4
LOGO DESING 1
LOGO DESIGN 2
LOGO DESIGN 3
SALES SHEET 1
SALES SHEET 2
SALES SHEET 3
