Authorized to work in the US for any employer.
PROFESSIONAL SUMMARYInnovative Marketing Director, Sales Professional, and Multimedia Specialist with 10+ years of experience boosting brand visibility and revenue through digital marketing, sales, and content creation. Skilled in business management, e-commerce, CRM optimization, and multimedia production. Proven ability to lead teams, build vendor/client relationships, and drive results through creative and data-driven strategies.
CORE COMPETENCIES
Digital Marketing & SEO Strategy, Graphic & Web Design (Adobe Creative Suite), E-commerce & CRM Optimization (Amazon Seller Central, HubSpot), Audio & Video Production, Event & Trade Show Management, Brand Development & Positioning, Strategic Partnerships & Vendor Relations, Data Analytics & Performance Metrics.
Education
Bachelor in Multimedia Production
Bachelors
Berklee College of Music - Boston, MA
Massachusetts College of Art and Design
Certificate
Video, Graphics, Interface Design, and Web Programming.
Work Experience
Voyage-Marche, Inc.
August 2021 - Present
Marketing, Sales & Multimedia Design
- Spearheaded marketing campaigns resulted in a 20% increase in brand awareness and sales growth.
- Managed participation in national trade shows (Fancy Food, INFRA, Candy & Snack) securing over 200+ high value leads annually.
- Designed and implemented an e-commerce strategy, increasing online sales by 30% through improved UI/UX
and digital marketing efforts. - Developed and executed social media campaigns, growing engagement by 40% and enhancing brand recognition.
- Optimized CRM systems (HubSpot) to enhance customer retention and drive targeted email marketing, increasing conversion rates by 25%.
- Directed multimedia production for promotional videos and digital content, reinforcing brand messaging and customer engagement.
- Manage partnerships with major food distributors, including SYSCO, and KEHE.
Center Tone Music
Jan 2014 - Present
General Manager and Instructor
- Created engaging educational content, boosting student retention by 35%.
- Designed marketing materials and digital campaigns that increased enrollment by 25% year-over-year.
- Produced high-quality audio and video content for instructional purposes, enhancing student learning experiences.
Skills
E-COMMERCE: Amazon Seller Central, Shopify and Ebay.
CRM, SMS, PPC and ESPs: HubSpot, Klaviyo, Mailchimp, and Google Analytics.
GRAPHIC, VIDEO & AUDIO: Adobe Creative Suite, Canva, AI Tools, Pro Tools, Logic Pro (10+ years)
OFFICE: Microsoft Office Suite, and QuickBooks. (10+ years)
WEB: Web Development, Web Design, Search Engine Optimization (SEO), E-commerce (10+ years)
SOCIAL MEDIA: IG, X, Facebook, TikTok, and YouTube Channels.
CUSTOMER SERVICE: (10+ years)
LANGUAGES: Fluent English and Spanish
Portfolio
WEBSITE DEVELOPMENT
LABEL DESIGN 4
LABEL DESIGN 5
POWERPOINT PRESENTATION 1
POWERPOINT PRESENTATION 2
POWERPOINT PRESENTATION 3
POWERPOINT PRESENTATION 4
LOGO DESING 1
LOGO DESIGN 2
LOGO DESIGN 3
SALES SHEET 1
SALES SHEET 2
SALES SHEET 3
